Human Data

12/2018

Human Data – How Personal Data changes the World of Tomorrow

Human Data is concerned with the question of what influence Personal Data will have in the future on all of our lives in all areas. The study analyses the possible effects of current development trends and global trends in the field of digitisation, but also considers the way in which end consumers deal with their data and technologies. Through extensive quantitative and qualitative research, Human Data provides an outlook into a possible future – the potentials, but also the dangers of digital change and makes them tangible through storytelling.