New ventures in 5 perspectives

We believe that every vision and every venture always has many influences that should be recognized and understood. Sometimes it’s enough to turn your head and change perspectives.


5 behaviours to progress and process



We are constantly experiencing how companies take a relatively close interest in the development of new products and services.
Often the perception of what is generally changing is missing.
This involves relevant trends and new technical solutions. But social, political, cultural and ecological changes are also important impulses for questions enabling actions:
What does this have to do with us? What do we have to recognize today in order to be able to prepare for it tomorrow?


In essence, it is always about an understanding for people.
What people want, how they shape their lives, their work.
But also about how they drive their companies forward with commitment, talent and passion.
The attention should therefore lead to a general understanding and empathy of what people want, what benefits them, what moves them, what touches them, what really matters.


What is feasible today and what is possible in the coming years in order to continue to be successful and to develop new potentials?
Every product and service strategy should pursue a market-oriented balance between what is feasible today and foreseeable future needs. 
It is important to recognize the associated technical developments today and to transform them into future action.


What can I afford? An important question for every person and every company. This is a pragmatic and rather short-term perspective. 
What should I afford?
This requires a precise understanding of the competition and the market environment from which new competitors can emerge. 
And then the question of profitability is also a perspective for long-term potentials. 


Future-oriented companies cannot be sustainably successful without the competence and insight into larger, mostly global contexts and the resulting growing responsibility.
This concerns ecological, social as well as cultural topics.
It is a question of ethics, of attitude.
But also about the economic potentials that result from the integration of these topics in an increasingly media transparent world.