We accompany companies in the process of clarifying future activities for new products and services. In doing so, we use our external position for analytical reflections on the grown structures and the associated organization of the respective company. We like to see ourselves as a kind of FREE RADICAL.
In this role, we ask questions that are important for a fundamental, sustainable and therefore radical reappraisal of future requirements. How do we do this Creative methods, tools and processes, help us to develop a narrative on the foreseeable future of the respective market environment. The development of fictitious protagonists (future customers, interested parties, critics, partners, etc.) as so-called PERSONAS also plays a role, as do the dialogic processes in general and thus the establishment of a network of relationships from arguments that are as resilient as possible.
In simple words, it is about a form of storytelling, which we call PROPORTAGE at 5WX. A proportage is, as a concept of art and following the goal of a report, the attempt to make the network of relationships of future developments comprehensible via scenarios as close to life as possible and thus the foreseeable life realities of different people in such a way that a picture of the future that is as resilient as possible is created.
There is always a degree of speculation. But are there successful entrepreneurial activities of people without the courage and belief in the right view of what will come?